For a Christmas campaign, Target decided to work with independent artists that could perform a fun reinterpretation of “Marshmallow World”. In the English version of the spot, aimed at the general market, the brand chose Karen O from The Yeah Yeah Yeahs. However, not knowing which Latin artist to work with for the Hispanic market version, they asked for our help to do the search…
The final result, a very fun spot in the style of ‘Alice in Wonderland’, featuring the energetic voice of our very own María Daniela y su Sonido Lasser.
You can listen to more music from this Mexican artist here: http://www.soundcloud.com/mdyssl
Target - Sound Design and Music
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